A Decade of Diverse Marketing Experience
My career in marketing began at The Children’s Museum of Indianapolis. I then transitioned to leading marketing at Pattern89, an AI platform that was acquired by Shutterstock. Next, I joined Lily AI which serves the world’s largest retailers, while simultaneously bootstrapping Backstroke’s messaging AI platform.
Lily AI
I lead all public-facing creative marketing efforts for Lily AI, including content and messaging strategy, while simultaneously producing all multimedia content—graphic design, videography, social, ads, email, blog content, etc.—in-house.
My background in creative technology has given me a unique perspective to apply to Lily AI's marketing efforts. Informed by my experience and our plans for rapid growth, my work offers customers, prospects, subscribers, and followers delightful and informative content that helps them connect to the Lily AI product and understand the problems it solves.
You can see examples of my work here:
- The 2024 Retail AI Index, which I co-authored and led design for.
- Lily AI’s blog, LinkedIn, and YouTube channel, all of which I strategize and produce content for.
- Lily AI’s newsletters and email program.
- Since the start of my employment at Lily AI, I’ve covered a wide range of topics, from customer case studies, to thought leadership covering the evolving landscape of retail, product marketing activations, and more.
Backstroke
Long before its official launch, I collaborated with Backstroke co-founders to bootstrap the company. Pre-launch days, I focused on site both site and brand building efforts. Post-launch, I’ve continued my work with Backstroke, with a focus on content, social, and email marketing efforts, while also strategizing future marketing messaging and activations.
You can see examples of my work here:
- I produce all content and graphics for Backstroke’s blog.
- I manage and monitor Backstroke’s social media presence.
- As a messaging AI platform, email is a core priority for Backstroke, and I manage its weekly newsletter and Chart Of The Week sends.
Shutterstock
I am a leader in developing positioning and content support for Shutterstock’s AI product releases. My work is highly collaborative, connecting teams across Content Marketing, Product, Brand, and Creative.
You can see examples of this work in:
- Developing positioning for the world’s first commercially safe generative AI.
- Crafting thought leadership on generative AI’s disruption of the marketing and design worlds.
- Authoring and researching reports and ebooks that teach how to use AI, such as How to Use Generative AI for Real Work: A Guide for Creatives & Marketers
- Introducing AI into Shutterstock’s annual Creative Trends Report
- Writing pieces on building ethical AI, how to use language to direct computer vision, and content discoverability.
- Telling AI’s story through content marketing, infographics, and social media.
Pattern89
Pattern89 was an AI-based solution that was the first of its kind. It was acquired by Shutterstock in August of 2021. By that time, I had led its marketing efforts from the ground-up. As Pattern89’s Director of Marketing, everything public-facing fell under my team’s responsibilities.
These responsibilities included:
- Establishing the brand and messaging, which is now Shutterstock.AI’s brand.
- Generating leads to grow company revenue, consistently each quarter.
- Maintaining our web presence, email outreach strategy, and social profiles.
- Authoring predictive trend reports, based on data-backed creative insights.
- Representing company highlights though press releases and interviews in publications like Forbes, The Wall Street Journal, and Social Media Examiner.
The Children’s Museum of Indianapolis
Across my five years at the museum, my career evolved, but creative technology remained at its core. I began working in digital marketing, then transitioned to creative tech production for exhibits, which I eventually oversaw.
My duties at The Children’s Museum included:
- Developing and designing email campaigns and journeys.
- Maintaining and updating the museum website.
- Conceptualizing and creating exhibit games, apps, videos, and audio experiences.
- Managing an internal team of developers and designers, while simultaneously leading exhibit content development with external partners and agencies.