Experience
Lily AI, 2023-Present
Content Marketing Manager
Oversees all creative content strategy and production to promote Lily AI.
Writes, edits, designs and publishes all research reports, special reports, email content, blogs, social content, etc.
Directs and edits video content, focused on communicating Lily’s expertise in the AI and retail spaces.
Supports sales’ team efforts by producing materials such as decks, one sheets, graphics, video content, client reports, etc.
Collaborates with demand generation team to strategize methods to grow sales pipe through content production, advertising, paid promotions, nurture campaigns, special events, and more.
Shutterstock, 2021-2023
Content Marketing Manager
Manages digital content strategy for the Shutterstock blog, which has millions of annual readers.
Analyzes, develops, and executes content and SEO strategy for all of Shutterstock’s AI-focused digital content, which receives traffic that’s 132% higher than our benchmark.
Expands digital content offerings by writing ebooks, such as How to Use Generative AI for Real Work: A Guide for Creatives and Marketers, our Consumer Packaged Good Report: How to Visualize Sustainability and Diversity, and developing digital games, such as our Colors In Cultures Around the World quiz.
Tells stories of creators, artists, and technological innovators through blog writing, videography, and social media campaigns.
Leads creative and positioning for Shutterstock's AI-focused product marketing campaigns.
Collaborates with teams of writers, editors, and graphic designers to publish a weekly cadence of marketing content.
Pattern89, 2018-2021
Director of Marketing
Senior Marketing Manager
Marketing Manager
Oversaw demand generation marketing, which has exceeded revenue goals and resulted in year-over-year growth.
Established and grew the Pattern89 brand, from the ground up.
Generated and executed on creative concepts for all marketing and sales efforts.
Coordinated highly specialized technical conferences, such as the AI Executive Summit.
Collaborated with teams of writers, social media coordinators, graphic designers, and public relations professionals.
Studied data set and published reports detailing marketing trends and projections.
Built and nurtured customer journeys through social content, email campaigns, and paid media.
The Children's Museum of Indianapolis, 2013-2018
Interactive Technology Manager
Interactive Technology Projects Manager
Interactive Technology Projects Coordinator
Oversaw creative development for all exhibit high-tech elements.
Directed video shoots and talent, and wrote scripts, to tell exhibit stories.
Lead a team of developers, designers ,and technical artists.
Managed production schedules for permanent, temporary, traveling, and multi-lingual exhibits.
Served as a creative and strategic collaborator for exhibit partners, such as Disney, NASA, National Geographic, and Nickelodeon.
Collected data analysis of guest interaction with exhibit components, such as games and interpretive experiences.
Designed and developed email program, creating targeted journeys for members, visitors, and donors.
Updated and maintained the museum website.
Adage Technologies, 2012-2013
Web Producer
Managed website schedules, budgets and client relations.
Developed working prototypes of new web technologies.
Tested websites for quality assurance.
C-SPAN, 2011-2012
Digital Operations Intern
Edited and maintained web content for C-SPAN's television show websites.
Followed and reported on the 2012 Presidential Race.
Education
Purdue University, 2008-2011
Bachelor of the Arts in Professional Writing, with a focus in Technical Writing.
Minor in Anthropology.
Volunteering
Big Brothers Big Sisters, 2016-Present
Big Sister Mentor, Big Impact Team Member.
Purdue Extension Office, 2010-2012
English Teacher to Spanish-speaking families.